One of the most remarkable projects in my practice was creating an
online fashion show for Felipe Fiallo — a brand that truly inspires with its radical vision of the future of fashion and its commitment to sustainability.
Felipe designs the footwear of tomorrow — blending
biomimicry, advanced technology, and art. His philosophy redefines the very essence of fashion objects, transforming shoes into living, breathing pieces that exist in harmony with nature and the urban landscape. These are not just accessories — they are statements, manifestos of a new world.
From the very beginning, I knew that traditional catwalks and standard filming wouldn’t capture the essence of this brand. I proposed a bold format — a
fully digital fashion show set in a futuristic 3D world.
The entire visual narrative was built around
zero-waste technology, the cyclical nature of life, and artificial aesthetics. I wanted the audience to feel that delicate balance between technology and organic matter, between what we call art and what could become the new nature.
I directed every frame, visualizing the looks as if they were a
performance from the future — a manifesto of a new kind of fashion, free from the limits of material, time, or space. It became more than just a show — it was an exploration: can digital aesthetics become the new reality for fashion?
Through this project, I truly experienced how AI, 3D, and fashion can speak the same language — the language of a
new utopia, where style and consciousness merge into one seamless flow.
Awards:- 2020 — ITS Fondazione Ferragamo Award – ITS Platform, Milan, Italy
- 2020 — ITS People’s Choice Award – ITS Platform, Milan, Italy